February 23, 2023
In 2021, for 19.7% of EU enterprises, the e-commerce sales reached at least 1% of their total turnover, which was 0.7 percentage points (pp) higher compared with 2020.
Sweden recorded the highest share of enterprises selling online (e-sales of at least 1% of their total turnover) among the EU members with 36.6%, followed by Denmark (35.6%) and Ireland (35.2%). On the other hand, Luxembourg (8.6%), Romania (10.5%) and Bulgaria (11.5%) recorded the lowest shares of enterprises selling online.
The highest increases in EU enterprises reporting that their e-commerce sales reached at least 1% of their total turnover in 2021 (compared with 2020) were recorded in Finland (27.7%; +4.2 pp), Spain (29.5%; +3.7 pp) and Malta (30.0%; +3.3 pp). In contrast, decreases in enterprises selling online (e-sales of at least 1% of their total turnover) were recorded in Denmark (35.6%; -2.7 pp), Greece and Belgium (17.0% and 28.3%, respectively; both -2.3 pp).
19.4% of all EU enterprises reported conducting online sales using websites or apps (web sales) in 2021, either to private consumers (15.6% of EU enterprises) or to businesses and governments (13.1%). A small share of EU enterprises used electronic-data-interchange-type sales in order to sell mainly to their business customers (6.0%). Enterprises performed their web sales through the enterprises’ own website or app (16.6%) or through an e-commerce marketplace (8.6%).
Based on the location of the customers, it was most common for enterprises to conduct web sales to customers in their own country (18.5% of EU enterprises), with less frequent web sales to customers in other EU countries (8.1%) and the rest of the world (4.6%).
Source: Eurostat
Legal Notice: The information in this article is intended for information purposes only. It is not intended for professional information purposes specific to a person or an institution. Every institution has different requirements because of its own circumstances even though they bear a resemblance to each other. Consequently, it is your interest to consult on an expert before taking a decision based on information stated in this article and putting into practice. Neither Karen Audit nor related person or institutions are not responsible for any damages or losses that might occur in consequence of the use of the information in this article by private or formal, real or legal person and institutions.
